Article 29
Article 29
Section titled “Article 29”| Instrument | Regulation (EU) 2023/1114 (MiCA) |
| Source | EUR-Lex |
| Status | In force |
| Review rule | Legal-text changes require human review |
Marketing communications
Section titled “Marketing communications”-
Any marketing communications relating to an offer to the public of an asset-referenced token, or to the admission to trading of such asset-referenced token, shall comply with all of the following requirements:
- the marketing communications are clearly identifiable as such;
- the information in the marketing communications is fair, clear and not misleading;
- the information in the marketing communications is consistent with the information in the crypto-asset white paper;
- the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the asset-referenced token, as well as a telephone number and an email address to contact the issuer.
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Marketing communications shall contain a clear and unambiguous statement that the holders of the asset-referenced token have a right of redemption against the issuer at any time.
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Marketing communications and any modifications thereto shall be published on the issuer’s website.
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Competent authorities shall not require prior approval of marketing communications before their publication.
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Marketing communications shall be notified to competent authorities upon request.
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No marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. Such restriction does not affect the ability of the issuer of the asset-referenced token to conduct market soundings.